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Endless print possibilities to reach your target customer that make you stand out from the competition. McAdams Graphics can take you from start to finish.

Printed Self-Mailers

Make your direct mail campaign easy and efficient with printed self-mailers. Get noticed and get results from custom printed self-mailers that include everything your customers need to reply.

Magazine and Cover Wraps

Get your message in front of your audience immediately and protect your publication with custom magazine and catalog cover wraps that make your message clear.

Direct Mail Postcards

Frame your message clearly, directly and beautifully with personalized direct mail postcards - one of the most effective ways to cut through today’s clutter.

Catalogs and Booklets

Capture your message and showcase your products. Available in a wide variety of paper weights, sizes, finishes and types, your custom catalogs and booklets will grab your customer’s attention.

Discover the Latest Trends, Tips & Tactics

Check Out Our Direct Mail & Printing Blog

Increase ROI with A/B Testing

Increase Your ROI with These 5 A/B Testing Variables

When it comes to strong marketing, it is important to understand your audience. As a direct mail marketer, you are both trustworthy and personal. According to Small Business Trends, 56% of customers believe print marketing is the most trustworthy type of marketing and 70% of Americans find mail more personal than the internet. The strongest…
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5 Messaging Tactics for Direct Mail

5 Messaging Tactics to Increase Your Direct Mail ROI

When you receive mail, the first thing you look for is your name. If it’s not addressed to you, you’re not going to open it! Once you know the mail is for you, you begin to judge the graphics, wondering, “It’s addressed to me, but is it really for me?” This is why understanding the…
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How QR Codes Increase Print Marketing ROI

As consumers, we want it fast and we want it now! Marketing campaigns need to speak directly to the consumer and have a crystal clear Call-to-Action. The smoother your process is from awareness to purchasing, the better. You may think that simply putting the URL to your website on a direct mail piece is easy…
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Find a Rewarding Career in the Print Industry

What if you could have a job where you can use your creativity, help businesses thrive, and truly look forward to each day?   Think print!  The printing industry isn’t going anywhere. In fact, the print industry is actually growing to meet customers’ demands. There is ample opportunity across the print industry, including; book printing, promotional…
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Direct Mail for Age Demographics

Succeed with Direct Mail By Targeting Age Demographics

There are a few universal experiences that make every generation happy. One of those experiences is receiving mail. According to a USPS survey, almost everyone enjoys getting a piece of mail delivered to them. So, now that it’s no secret that everyone loves mail, how important is it to make sure that your direct mail…
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Should You DIY Your Direct Mail Campaigns?

There are certain situations where you need to trust the professionals to get it right. You wouldn’t cut your own hair or be your own defense attorney! When it comes to marketing your business, you need to find a reputable company that you can trust to maximize your budget and help you achieve your goals.…
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Enhance Your Sales Process with Direct Mail

How to Use Direct Mail Marketing to Maximize the Buyer’s Journey

When we have a problem, it’s human nature to seek a solution. This could be straightforward such as needing help with your yard management to finding a new dentist for your family. As a business with a solution to a problem, it’s your job to connect with those who need our help and make sure…
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Pine branches and a holiday card for seasonal direct mail marketing

Create a Winning Seasonal Direct Mail Marketing Campaign

Could timing the send of your direct mail piece really make a difference? The answer is yes. Understanding how the different seasons play a role in your direct mail marketing strategy is key to achieving your business goals. With 98% of households checking their mail daily, this is your opportunity to connect with your customers.…
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Direct Mail Marketing ROI

Keep Your Direct Mail Marketing List Clean for a Better ROI

With the end of the year fast approaching, let’s talk about how you can prepare your direct mail list for a solid start to 2022. Whether you’ve had your list for six months, one year, years, or are just starting, this article will help you take great care of your list so that it can…
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Inline Printing for Direct Mail

What’s the Best Finishing Process for Direct Mail?

You might be aware of the commonly asked printing question, which is: what’s the difference between inline and off-line printing? In simple terms, these different processes describe the way in which printers approach both printing and finishing various projects. There are unique benefits to both, so how do you choose? It all comes down to…
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History of Direct Mail Marketing

History of Direct Mail Marketing

How does Benjamin Franklin lead to a one-page catalog that leads to your business reaching its marketing goals? Let’s walk through an abbreviated version of the direct mail history and how recent upgrades to the multi-billion dollar industry means your business can connect with customers outside of the noisy Internet with incredible ROI.  Direct mail…
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How to Use the 2021 Postal Price Increase to Your Advantage

How to Use the 2021 Postage Price Increase to Your Advantage

You may have seen headlines about the 2021 USPS postage price increase that takes effect on September 1st. We want to share information on the price increase and how you can actually use this to your advantage for your next direct mail marketing campaign. According to the USPS, over the last 10 years, they’ve experienced…
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Ways to Personalize and Maximize Direct Mail ROI

5 Ways to Personalize Your Direct Mail Campaign

3x Your Direct Mail ROI with Personalization Every time a consumer checks their mail and holds your direct mail piece in their hand is an opportunity to make a connection. You have a few seconds of their undivided attention to communicate your brand and offer, so it’s important they’re interested right away. How? Personalization. Consumers…
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How to Boost Sales with a Direct Mail Campaign

Many business owners express frustration in making sure their marketing message lands in front of their target audience. From posting on social media, sending emails to everything in between, the goal is for the consumer to read the message and take action. When you can find a strategy that works for your business and your…
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How Color Can Make or Break Direct Mail

How Color Can Make or Break Your Direct Mail Campaign

When sorting through your mailbox, what is the first thing that catches your eye? It’s not the near-identical stack of white envelopes filled with bills and letters. Instead, it’s the colorful piece of direct mail. The same is true for your consumer audience. As they sort through their mail, you want your direct mail to…
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Boost Your Direct Mail Campaign with Informed Delivery

Why Using Informed Direct Delivery Will Boost Your Marketing Campaign

Paper mail is still one of the most widely used forms of marketing communication. In today’s digital world, businesses see greater results when they combine their direct mail with digital marketing efforts. There are a number of tools you can use to combine the best of both worlds in order to boost your campaign across…
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Data Management and Your Printing Partner

Data Management and Your Printing Partner: What to Look For

Customer data is a powerful tool that you can use to improve the success of your next direct mail campaign. Data-driven messaging can speak more directly to your target audience, building trust and encouraging conversion. Not quite sure how to collect and use data? That’s where your printing partner comes in: Your printing partner can…
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4 Ancillary Services for Direct Mail

4 Ancillary Services That Maximize Your Direct Mail Campaign

Today’s printing companies can do more for you than just print. Many now offer ancillary services that can maximize your direct mail dollars while still providing high-quality printed materials that connect you to your audience. Ancillary services include several different types of additional support that a printer provides, saving you the time and hassle of…
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6 Ways to Improve Response Rates

6 Ways You Can Improve Your Direct Mail Response Rates

Direct mail provides a tangible impression of your brand to both current and prospective customers — an impression that can make or break your future relationship with them. You need that impression to make a positive difference! You need to maximize your response rates for each direct mail campaign. But how do you ensure your…
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4 Awesome Self-Mailer Ideas for Your Next Direct Mail Campaign

4 Awesome Self-Mailer Ideas for Your Next Direct Mail Campaign

Are you thinking of ways for your next direct mail campaign to catch your target customer’s eye and easily get passed along to their friends—all while saving your staff time and money? Sound too good to be true? Explore these innovative self-mailer ideas to see why choosing a self-mailer is the ideal solution for your…
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Super customer service

McAdams’ ‘super’ customer service team

Some printers schedule their presses months in advance, and there’s no flexibility. Your press time is your press time. Period. If there’s a problem with your piece, it’s up to you to fix it. Customer service seems to be an afterthought. Fortunately, that’s not the case at McAdams Graphics. When we say we put the…
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Inline Printing Examples

Inline printing inspiration

Inline printing makes truly striking, personalized printed pieces possible, in a time frame that has a quicker turn around than multi-step printing processes. Your piece can be printed, imaged, cut, folded, glued, die cut and perforated – all in a single economical print run. To help you better understand what’s possible with inline printing, here…
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Inline printing

Command customer attention with inline printing

Inline printing sounds like a dream come true: Fast, personal, and beautiful printed pieces with custom cuts, folding, perforation—even variable images. Your next printed piece is going to generate a big impact because your prospects can’t ignore a message that’s created just for them. But let’s face it: with most printing projects, this level of…
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Fast, personal and beautiful

Fast, personal and beautiful!

Fast, personal, and beautiful. Three things you want no matter what you’re printing – a self-mailer, pamphlet, booklet or direct mail campaign. You can have it all with single-pass inline printing and finishing. Single-Pass Inline Printing and Finishing Fast. When the goal is to get your printed piece in the mail quickly, you need speed.…
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Boost Your Direct Mail Response

3 C’s to boost your direct mail response

The long and short of it is direct mail still gets read. The trick of successful direct mail is to create great pieces that get noticed before they’re discarded. Today’s stand-out direct mail piece begins with a creative format. You need an eye-catching, unique format to help your mailing jump out of the mailbox and…
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Short, Sweet and Personal

Make it short, sweet and above all PERSONAL

People today are so time-starved that if you want to effectively connect with them, your communications need to be short, sweet and PERSONAL. They will only respond to messages that are relevant and that resonate with them. Making it PERSONAL Imagine if you went to a cocktail party and had the same conversation with every…
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Oak Creek, WI 53154

(414) 768-8080

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