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Inline Printing and Finishing

Save time and money on your high-volume, complicated direct mail pieces with inline printing and finishing.

What Is Inline Printing?

Inling printing allows you to tailor the size, shape, printing, and personalization – all without busting your budget.

Other printers require multiple runs on separate machines to customize and personalize direct mail pieces, increasing the potential for errors and driving up costs.

At McAdams Graphics, our high-speed web presses enable us to customize and personalize your direct mail pieces on the same machine in a single pass. This improves productivity and reduces completion time.

Inline printing is a cost-saving, efficient solution for your direct mail marketing needs.

What Is Inline Finishing?

If you want to add attention-getting enhancements to maximize the return and response to your direct mail campaign, you need a printer that offers finishing services.

Perforation, die cutting, folding, and gluing allow you to get creative and enhance your direct mail pieces so you can connect with and engage your customers.

Typically, finishing services are completed on machines that are separate from the printing press. But at McAdams Graphics, printing and finishing can be completed in a continuous process. Rolls of paper wind through the press, and then various machinery components perf, fold, and glue the steadily moving paper without interruption. A final product is delivered at the end of the line.

From a roll to finished pieces, inline finishing lets you create engaging direct mail pieces quickly and economically.

Inline Printing and Finishing at McAdams Graphics

As a sophisticated direct mail printing and mailing services company, we're able to offer you what few commercial printers can: high-volume, complex pieces printed and finished in a single pass.

Our high-speed web press can print rolls up to 38” wide with a 22.75” cutoff, and a maximum image area of 22.25” x 37.5”.

We don't expect you to do all the math to understand what you can create inline. Just let us know what you're looking for, and our production experts will guide you.

Choose a product, and we'll help you construct it:

  • Booklets
  • Brochures
  • Cover wraps
  • Direct mail
    • Self mailers
    • Postcards
    • Order forms / envelopes
  • Inserts
    • Bind-in order forms / envelopes
    • Blow-in order forms / envelopes

Our Inline Printing and Finishing Services

Variable Data Printing

Get Personal: Boost response rates by speaking directly to each of your customers.

With inline printing, you can efficiently create personalized, data-driven direct mail in a single pass.

Our press quality ensures there’s no discernable difference between what is universally printed and what is uniquely imaged, giving you the flexibility to decide what elements you want to personalize.

Personalized elements can include:

  • Customer's first name
  • Photos or graphics based on the customer's interest
  • Offers or promotions based on customer purchase history
  • A map showing the location closest to the customer

Web Printing

Get Creative: Stand out with high-quality printed material.

You can optimize your choice of paper with either heat-set or cold-set printing, ensuring a cost-effective, quality print job each time.

Choose from flexible delivery options, including roll to inline finishing, roll to press form, and roll to sheet.

Whatever your web printing needs are, you can rely on our equipment and experience to efficiently process your job.

Perforation

Get Interactive: Perforated mailers increase engagement.

Perforation allows readers to easily tear off a key piece of your mailer and act on it.

This finishing technique is ideal if you want to incorporate special pop-ups like these in your direct mail pieces

  • Business Cards
  • Comment Cards
  • Contact Cards
  • Coupons
  • Punch Cards
  • Response Cards
  • Tear-out forms
  • Tickets

Die Cutting

Get Their Attention: Unusual mail pieces will catch your reader's eye and pique their curiosity.  

Die cutting helps differentiate your direct mail piece from traditional mailers and builds brand recognition. 

You can be subtle with round corners. Or you can be distinct with custom shapes or cutouts.

Folding

Get Opened: Share lots of information in a format that gets read.

If you want to share promotional material about your products, services, organization, or campaign, consider a brochure or booklet.

Both formats allow you to creatively share pictures and written details to educate your audience. 

We have the capability to fold your pieces using multiple methods.

  • Parallel folds
  • Double-gate folds
  • Signature folding (AKA fold down)

Gluing

Get a Hold on Your Customers: Use our precision gluing capabilities to make your message stick!

Re-moistenable pattern gluing - Your customer can moisten the glue to activate the seal. This is ideal for direct mail order form applications.

Weld-seam gluing - Create an attached response envelope with simple folding and clean-edge gluing.

Fugitive gluing - Temporarily mount cards to your direct mail piece. This type of glue easily rubs off without damaging your message.

Professional Memberships

McAdams Graphics is a proud member of the Milwaukee Postal Customer Council.

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