Picture this: a potential client receives a beautifully designed postcard in their mailbox, showcasing your latest products or a special promotion. They physically hold your message, engaging multiple senses and fostering a connection that lasts beyond a mere click or tap. 

Amidst inundated inboxes and oversaturated social media feeds, direct mail stands out. It’s a direct line to your customers, capturing their attention away from digital distractions. 

McAdams Graphics isn’t just a printing company–we are your strategic ally in marketing success. Over our nearly 40 years in the industry, we have fine-tuned our printing and mailing services to best meet the needs of your business. 

From concept to delivery, our mail services ensure your message reaches and resonates with your target audience. If you’re seeking a partner for your direct mail marketing and not just another vendor, keep reading! 

The McAdams Graphics Advantage: Elevating Your Mailing Experience

Established Reputation and Experience

With an industry presence spanning multiple decades, McAdams Graphics boasts a reputation as a trusted leader in the direct mail and printing landscape. 

Comprehensive Suite of Mailing Services

List Acquisition

Targeting the right audience is paramount to direct mail success. We can help you obtain a list based on demographics, lifestyles, neighborhoods, professions, businesses–whatever you need. Our list acquisition services ensure your message reaches those most likely to engage.

Merge & Purge

Streamlining your mailing list is crucial for cost efficiency. We can merge multiple lists and eliminate duplicate records, giving you a single optimized list. This helps you better control your printing and postal costs.

CASS, NCOA, and Postal Presort

Navigating the complexities of postal regulations can be daunting. McAdams Graphics ensures your mailings meet the highest standards by checking addresses with CASS-certified software and the National Change of Address (NCOA). We do this to ensure the maximum number of your mail pieces are successfully delivered to your customers. Presorting your direct mail by zip code is another way we reduce the price you pay for postage.

Data-Driven Imaging

Improve your printed mail pieces with our sophisticated printing technology. 

Personalization

Leverage our Scitex technology for a 4-inch imaging path, allowing personalized touches such as addresses, barcodes, and graphics, including maps.

Sequential  Numbering

Tailor your forms with sequential numbering precisely as needed. Whether it’s one or two locations, our inline capabilities make it a seamless process.

Multi-Code and Versioning

Address diverse needs for multiple code and version changes effortlessly. Switch between codes with a plate change or employ our high-quality, high-speed inkjet system for frequent variations. We ensure meticulous separation and packaging to match your specific requirements upon delivery.

From refining your mailing list to ensuring postal compliance, our mailing services save you money and produce optimized mail pieces. 

Data Mastery: Ensuring Precision for Mailing Success

Importance of Accurate Data

In direct mail, accuracy is not just a nicety – it’s the backbone of a successful campaign. Inaccurate data can jeopardize the effectiveness of your entire campaign. Undelivered mail means wasted resources and a missed opportunity to connect with your audience. At McAdams Graphics, we understand that accurate data is not just a checkbox; it’s the linchpin that ensures your message reaches the right hands.

The Pitfalls of Inaccurate Data

Inaccurate data not only leads to undelivered mail but can also damage your brand’s reputation. Customers receiving multiple copies of the same message due to data duplication may perceive your communication as careless and unprofessional. Missteps like these can negatively impact your message and damage your brand. 

McAdams Graphics’s Commitment to Accuracy and Validation

We have a rigorous validation process to cleanse and refine your data, ensuring that each address is verified and up-to-date. By partnering with us, you can trust that we’ll reduce the risk of wasted resources and increase the impact of your direct mail campaign. 

Tailored Excellence: Unleashing Customization with McAdams Graphics

Our printing and finishing capabilities are like a canvas for your creativity. You can shape your direct mail campaign according to your vision, making it more than just a message. 

Personalization With Variable Data Printing

Personalization goes beyond just addressing your recipient by name – it’s about creating a piece that feels uniquely crafted for each individual. Tailor your message based on individual preferences, demographics, or past interactions. Whether it’s names, images, promotions, or maps, we can help you create personalized, data-driven direct mail.

Perforation

Add a touch of interactivity to your mailings with our perforation options. Create tear-off coupons, response cards, or promotional elements that invite engagement. 

Die Cutting

Break away from the conventional and make a statement with die cutting. Shape your message in a way that reflects your unique brand identity. Die cutting adds a creative dimension to your mailings, capturing attention and making your communication truly memorable. 

Folding

Transform your direct mail materials into neatly organized, compact packages with our precision folding options. Whether it’s a brochure, letter, or promotional material, our folding services ensure a professional presentation that is visually appealing and space-efficient. 

Gluing

Seal the deal with our expert gluing services. From envelopes to promotional packages, our precise gluing ensures a secure and professional finish. 

Seamless Excellence: The Advantages of Choosing McAdams Graphics as Your One-Stop Shop

In the fast-paced world of business, efficiency is key. At McAdams Graphics, we understand the value of streamlining operations and simplifying the printing and mailing process. 

Here are some reasons why choosing us as your one-stop shop for mail services is a strategic decision that brings a multitude of benefits: 

Mitigate Mistakes

Coordinating between multiple vendors can often lead to miscommunication and errors. By consolidating your printing and mailing needs with McAdams Graphics, you reduce the risk of mistakes. Our integrated approach ensures that every aspect of your campaign is aligned, from design to delivery. This reduces the chances of costly errors and ensures a polished final product. 

Less Management Time

Your time is valuable–don’t spend it managing vendors. We simplify the process by offering multiple services under one roof, giving you more time to focus on your business. Our one-stop-shop model streamlines the entire process for convenience and efficiency. 

Trust and Loyalty

Lasting relationships are built on trust. We’re committed to accuracy, efficiency, and reliability because we want to be your trusted partner for your printing and mailing needs.

Cost-Efficiency

Consolidating your printing and mailing requirements with McAdams Graphics can lead to cost savings. Eliminating the need to manage multiple contracts, invoices, and shipments means more efficient spending. 

Elevate Your Message with McAdams Graphics

Successful direct mail campaigns require creativity and precision. With an almost four-decade legacy, our commitment to accuracy, personalization, and efficiency makes us more than a service provider. As your strategic mail services partner, we offer a one-stop solution that exceeds expectations. 

If you’re ready to elevate your message, streamline your processes, and build a lasting connection with your audience, look no further. See how we combine tradition and innovation to provide unparalleled printing and mailing services.