There are certain situations where you need to trust the professionals to get it right. You wouldn’t cut your own hair or be your own defense attorney! When it comes to marketing your business, you need to find a reputable company that you can trust to maximize your budget and help you achieve your goals.

Your direct mail efforts can positively influence your business and lead to big success if it’s done right! In fact, according to marketing charts, direct mail offers a 29% return on investment if done well.

There is a time and a place for DIY; however, finding a printing partner specializing in direct mail is crucial. Your direct mail marketing is an important part of your buyer’s journey. Each piece of mail they hold in their hand is a chance to win them over. You want to do it right.

Learn more about why you shouldn’t DIY your direct mail and meet the winning strategy you’ll want to follow with every direct mail campaign.

Why You Shouldn’t DIY Your Direct Mail Campaign

First, let’s back up for a moment and talk about why you shouldn’t DIY your direct mail campaign. A successful marketing campaign takes the right strategy, beautiful and planning, then ties it all together in an effective direct mail piece. Here are three main reasons why you shouldn’t DIY:

1. List Management

You want every piece of mail to be delivered to your target audience without any worry. List management is crucial to keeping your contacts up-to-date and correct. Poor list management can result in wasted marketing dollars and frustration.

2. User-Focused Design

You likely wouldn’t design your own website because you’re not an expert, and you know it needs to focus on the user experience. Direct mail designers are the experts and crafting mail pieces with your customer in mind. This might be your first and only interaction with a potential customer, so it’s important to make it count!

3. Ancillary Services

These services include additional support options that an experienced printer can provide, such as list acquisition and management, fulfillment, storage, and more. This will save you the time and hassle of hiring another vendor or the cost of having to have those capabilities in-house.

Now that you understand the importance of working with an experienced direct mail team let’s walk through the winning strategy you need to follow with every campaign.

The Winning Direct Mail Strategy

So, you want to use direct mail to achieve your business goal. This four-part process below ensures that your direct mail piece is targeted, personalized, printed, and sent right to your dream client’s mailbox! Each part of the process is just as important as the last, but Let’s start at the beginning.

Planning

First, you’ll want to create a mail campaign that’s based on a unique and trackable goal. Whether that is to promote a service, reach new customers, or engage with current ones, it’s important to start with your goal. You’ll also want to define your timeline for the best success and identify when you want the mail piece to land in your customers’ hands.

Design

Your designer will craft a user-focused design based on your branding and promotional goals. Your printing partner will then approve design files, ensuring the sizing is correct for printing, and quality (resolution) will have the best outcome in print.

Printing

Your direct mail piece will need to be expertly printed. Did you know that inline printing actually gives you all the flexibility to customize your size, printing, and personalization? Inline printing is optimal for direct mail campaigns!

List Optimization

Now that your beautiful mailer is ready, it needs to be sent! Your printing partner is able to send your piece to a targeted list of addresses. You need a company that is knowledgeable in CASS and NCOA for the best list and direct mail list management.

This strategy is key to a successful direct mail campaign. The next step is to find a direct mail partner with proven experience to help you create and execute your campaign. Always look for a seamless experience that can all be completed with the same team.

Expert Direct Mail Team

For an expertly done campaign, you want an expert team! McAdams Graphics is the team that can manage your entire campaign in-house, saving you money and hassle. We offer the experience of a large firm while treating you as though you are our only customer. We’d love to meet with you and see if we are a fit for your email marketing needs. Let’s schedule a call to discuss!