Direct Mail That Converts
Endless direct mailing possibilities: customize your size, shape, printing and personalization to connect with your audience.
Re-Imagine Your Next Direct Mail Campaign
Make your message stand out by putting it right in your prospect’s hands with direct mail. Effectively tailor your message and printed mailer for your target audience with our state-of-the-art, inline printing process. Unique images, colors and personalized touches will capture your audience’s attention — and help you maximize response rates.
Creative Solutions That Connect
Printed mailers, catalogs, postcards, self-mailers, and so much more... The direct mail possibilities are endless with McAdams Graphics. From start to finish, we’ll help you create stand-out mailers that wow your target audience. Take advantage of our high-quality (600 dpi) inkjet imaging to add maps, unique images and logos. Custom die-cutting, perforation, and gluing — all done inline — give you an impressive mailer at an affordable cost.
Increase Response With Personalization
Personalized mailers are the gold standard of direct mail marketing. Variable data printing is both time-saving and cost-effective, allowing you to easily customize your campaign down to each individual customer. Incorporating personalized special offers, barcodes, QR codes and PURLs will increase consumer response — connecting you with your audience and making your direct mail campaign a success.
Using Customer Data Effectively & Respectfully: Cleaning Data for Direct Mail Use
For any successful personalized direct mail campaign, the key is to use customer data effectively and respectfully. Collecting and utilizing reliable mailing list information helps ensure that your customers receive relevant content, thereby increasing engagement with the brand. It also builds trust by demonstrating respect for customer privacy through responsible data practices. By applying a…
Read More 
Reaching People Directly in a World of Online Privacy Concerns
Direct mail is a powerful tool for marketers as it allows them to reach target audiences with laser-focused campaigns that deliver personally relevant content. However, in this digital age where people are more concerned than ever about their privacy and data security, understanding how to use direct mail can be daunting. In order to maximize…
Read More 
Creating Self Mailers Efficiently with Inline Printing
Delivering marketing messages to customers is critical for improving sales and customer relations. Direct mail remains a vital channel even with the emergence of digital channels, yet creating effective campaigns can be cumbersome and costly if traditional methods are used. Inline printing allows marketers to cost-effectively create large volumes of self mailers quickly and efficiently…
Read More 
Ways to Use Each Type of Direct Mail
Direct mail is an effective form of marketing for businesses, allowing them to quickly and cost-effectively reach current and potential customers. While there are various types of direct mail applications – such as postcards, sales letters, brochures and catalogs – each can have a powerful impact on your business when used properly. In this blog…
Read More 
Self Mailers: The Way to Next Level Your Direct Mail Campaign
Direct mail campaigns are a great way to get your message across to the right people. But if you want to take that strategy even further and make sure it reaches them in an efficient and effective manner, self-mailers could be your best bet. With a wide range of features that help maximize successful delivery…
Read More 
Why the Right Type of Direct Mail Matters
When it comes to marketing, one of the most effective ways to get your message across is through direct mail. It allows you to communicate directly with potential customers and inform them about what you offer – something that’s hard to achieve with other types of advertising. But in order for direct mail campaigns to…
Read More 
How to Leverage Seasonal Print Marketing for the Holidays
The holidays are just around the corner, and with them comes an opportunity to increase your business’s visibility. One of the best ways to take advantage of the season is through seasonal print marketing campaigns. Direct mail designed for the holidays is an effective way to engage customers, boost sales, and cultivate brand loyalty. Let’s…
Read More 
The Art of Direct Mail: How It Works
Direct mail is a powerful marketing tool that can help your business reach customers in a unique and effective way. But if you don’t plan your campaign correctly, you could end up wasting valuable time and money. In this blog post, we’ll discuss the basics of direct mail marketing and how to ensure your campaign…
Read More 
5 Strategies for Effective Print Design in Direct Mail
In a world of digital media, print collateral remains an effective tool for marketing and can be used to increase your reach and engagement with customers. However, it is important to ensure that your print marketing campaign is cohesive, visually appealing, and strategically structured. Here are five tips to help you maximize the print design…
Read More 
Utilizing Print Marketing in Today’s Digital Age
In today’s digital age, it can be easy to forget about print marketing. After all, with the rise of social media and other digital platforms, it may seem as print marketing is a thing of the past. But in reality, direct mail marketing is still a valuable asset to businesses looking to reach their target…
Read More 
Unlocking the Power of Order Form Envelopes for Direct Mail Marketing
Direct mail marketing is an effective way for businesses to reach potential customers. It can be used to increase brand visibility, generate leads, and even drive sales. In order to maximize your return on investment (ROI), you need to ensure that your direct mail campaign is targeted and efficient — which is where order form…
Read More 
Increase Your ROI with These 5 A/B Testing Variables
When it comes to strong marketing, it is important to understand your audience. As a direct mail marketer, you are both trustworthy and personal. According to Small Business Trends, 56% of customers believe print marketing is the most trustworthy type of marketing and 70% of Americans find mail more personal than the internet. The strongest…
Read More 
5 Messaging Tactics to Increase Your Direct Mail ROI
When you receive mail, the first thing you look for is your name. If it’s not addressed to you, you’re not going to open it! Once you know the mail is for you, you begin to judge the graphics, wondering, “It’s addressed to me, but is it really for me?” This is why understanding the…
Read More 
How QR Codes Increase Print Marketing ROI
As consumers, we want it fast and we want it now! Marketing campaigns need to speak directly to the consumer and have a crystal clear Call-to-Action. The smoother your process is from awareness to purchasing, the better. You may think that simply putting the URL to your website on a direct mail piece is easy…
Read More 
Find a Rewarding Career in the Print Industry
What if you could have a job where you can use your creativity, help businesses thrive, and truly look forward to each day? Think print! The printing industry isn’t going anywhere. In fact, the print industry is actually growing to meet customers’ demands. There is ample opportunity across the print industry, including; book printing, promotional…
Read More 
Succeed with Direct Mail By Targeting Age Demographics
There are a few universal experiences that make every generation happy. One of those experiences is receiving mail. According to a USPS survey, almost everyone enjoys getting a piece of mail delivered to them. So, now that it’s no secret that everyone loves mail, how important is it to make sure that your direct mail…
Read More 
Should You DIY Your Direct Mail Campaigns?
There are certain situations where you need to trust the professionals to get it right. You wouldn’t cut your own hair or be your own defense attorney! When it comes to marketing your business, you need to find a reputable company that you can trust to maximize your budget and help you achieve your goals.…
Read More 
How to Use Direct Mail Marketing to Maximize the Buyer’s Journey
When we have a problem, it’s human nature to seek a solution. This could be straightforward such as needing help with your yard management to finding a new dentist for your family. As a business with a solution to a problem, it’s your job to connect with those who need our help and make sure…
Read More 
Create a Winning Seasonal Direct Mail Marketing Campaign
Could timing the send of your direct mail piece really make a difference? The answer is yes. Understanding how the different seasons play a role in your direct mail marketing strategy is key to achieving your business goals. With 98% of households checking their mail daily, this is your opportunity to connect with your customers.…
Read More 
Keep Your Direct Mail Marketing List Clean for a Better ROI
With the end of the year fast approaching, let’s talk about how you can prepare your direct mail list for a solid start to 2022. Whether you’ve had your list for six months, one year, years, or are just starting, this article will help you take great care of your list so that it can…
Read More 
What’s the Best Finishing Process for Direct Mail?
You might be aware of the commonly asked printing question, which is: what’s the difference between inline and off-line printing? In simple terms, these different processes describe the way in which printers approach both printing and finishing various projects. There are unique benefits to both, so how do you choose? It all comes down to…
Read More 
History of Direct Mail Marketing
How does Benjamin Franklin lead to a one-page catalog that leads to your business reaching its marketing goals? Let’s walk through an abbreviated version of the direct mail history and how recent upgrades to the multi-billion dollar industry means your business can connect with customers outside of the noisy Internet with incredible ROI. Direct mail…
Read More 
How to Use the 2021 Postage Price Increase to Your Advantage
You may have seen headlines about the 2021 USPS postage price increase that takes effect on September 1st. We want to share information on the price increase and how you can actually use this to your advantage for your next direct mail marketing campaign. According to the USPS, over the last 10 years, they’ve experienced…
Read More 
5 Ways to Personalize Your Direct Mail Campaign
3x Your Direct Mail ROI with Personalization Every time a consumer checks their mail and holds your direct mail piece in their hand is an opportunity to make a connection. You have a few seconds of their undivided attention to communicate your brand and offer, so it’s important they’re interested right away. How? Personalization. Consumers…
Read More 
How to Boost Sales with a Direct Mail Campaign
Many business owners express frustration in making sure their marketing message lands in front of their target audience. From posting on social media, sending emails to everything in between, the goal is for the consumer to read the message and take action. When you can find a strategy that works for your business and your…
Read More 
How Color Can Make or Break Your Direct Mail Campaign
When sorting through your mailbox, what is the first thing that catches your eye? It’s not the near-identical stack of white envelopes filled with bills and letters. Instead, it’s the colorful piece of direct mail. The same is true for your consumer audience. As they sort through their mail, you want your direct mail to…
Read More 
Why Using Informed Direct Delivery Will Boost Your Marketing Campaign
Paper mail is still one of the most widely used forms of marketing communication. In today’s digital world, businesses see greater results when they combine their direct mail with digital marketing efforts. There are a number of tools you can use to combine the best of both worlds in order to boost your campaign across…
Read More 
Data Management and Your Printing Partner: What to Look For
Customer data is a powerful tool that you can use to improve the success of your next direct mail campaign. Data-driven messaging can speak more directly to your target audience, building trust and encouraging conversion. Not quite sure how to collect and use data? That’s where your printing partner comes in: Your printing partner can…
Read More 
4 Ancillary Services That Maximize Your Direct Mail Campaign
Today’s printing companies can do more for you than just print. Many now offer ancillary services that can maximize your direct mail dollars while still providing high-quality printed materials that connect you to your audience. Ancillary services include several different types of additional support that a printer provides, saving you the time and hassle of…
Read More 
6 Ways You Can Improve Your Direct Mail Response Rates
Direct mail provides a tangible impression of your brand to both current and prospective customers — an impression that can make or break your future relationship with them. You need that impression to make a positive difference! You need to maximize your response rates for each direct mail campaign. But how do you ensure your…
Read More 
4 Awesome Self-Mailer Ideas for Your Next Direct Mail Campaign
Are you thinking of ways for your next direct mail campaign to catch your target customer’s eye and easily get passed along to their friends—all while saving your staff time and money? Sound too good to be true? Explore these innovative self-mailer ideas to see why choosing a self-mailer is the ideal solution for your…
Read More 
McAdams’ ‘super’ customer service team
Some printers schedule their presses months in advance, and there’s no flexibility. Your press time is your press time. Period. If there’s a problem with your piece, it’s up to you to fix it. Customer service seems to be an afterthought. Fortunately, that’s not the case at McAdams Graphics. When we say we put the…
Read More 
Inline printing inspiration
Inline printing makes truly striking, personalized printed pieces possible, in a time frame that has a quicker turn around than multi-step printing processes. Your piece can be printed, imaged, cut, folded, glued, die cut and perforated – all in a single economical print run. To help you better understand what’s possible with inline printing, here…
Read More 
Command customer attention with inline printing
Inline printing sounds like a dream come true: Fast, personal, and beautiful printed pieces with custom cuts, folding, perforation—even variable images. Your next printed piece is going to generate a big impact because your prospects can’t ignore a message that’s created just for them. But let’s face it: with most printing projects, this level of…
Read More 
Fast, personal and beautiful!
Fast, personal, and beautiful. Three things you want no matter what you’re printing – a self-mailer, pamphlet, booklet or direct mail campaign. You can have it all with single-pass inline printing and finishing. Single-Pass Inline Printing and Finishing Fast. When the goal is to get your printed piece in the mail quickly, you need speed.…
Read More 
3 C’s to boost your direct mail response
The long and short of it is direct mail still gets read. The trick of successful direct mail is to create great pieces that get noticed before they’re discarded. Today’s stand-out direct mail piece begins with a creative format. You need an eye-catching, unique format to help your mailing jump out of the mailbox and…
Read More 
Make it short, sweet and above all PERSONAL
People today are so time-starved that if you want to effectively connect with them, your communications need to be short, sweet and PERSONAL. They will only respond to messages that are relevant and that resonate with them. Making it PERSONAL Imagine if you went to a cocktail party and had the same conversation with every…
Read More