Direct Mail Services That Help Your Campaign Convert
McAdams Graphics has been providing companies across the country with sophisticated direct mail services for more than 35 years. You can trust us to maximize your budget and help you achieve your direct mail marketing campaign goals!
What Are Direct Mail Services?
Make your message stand out by putting it right in your prospects’ hands with direct mail! Craft your message, create your design, and leave the rest to us. Our direct mail services cover every aspect of your direct mail campaign, including inline printing and finishing, variable data printing, list management, and mailing.
Inline Printing and Finishing
Make your direct mail campaign stand out and wow your target audience with our state-of-the-art inline printing process, the cornerstone of our direct mail services. Your final direct mail piece is produced in a single pass through our web press, which gets your message out faster and for less money. Unique images, colors, and personalized touches will capture your audience’s attention and help you maximize response rates.
McAdams Graphics Inline Printing and Finishing Capabilities
Here’s what our high-speed web press can do for you!
- Personalization
- High-quality (600 dpi) inkjet imaging, ideal for logos, images, and maps
- Perforation
- Die cutting
- Folding
- Parallel folds
- Double-gate folds
- Signature folding
- Gluing
- Re-moist pattern gluing
- Weld-seam
- Fugitive gluing
Variable Data Printing
Personalized mailers are the gold standard of direct mail marketing. That’s why you need a printing partner that offers variable data printing as one of their direct mail services. Variable data printing is time-saving and cost-effective, allowing you to easily customize your campaign down to each individual customer.
Personalize Your Direct Mail Campaign With Variable Data Printing
Personalizing your direct mail campaign can help you achieve better results and create loyal customers. Use what you know about your customers to personalize your direct mail piece for your target recipients. Examples of personalized elements include:
- Customer’s first name
- Photos or graphics based on the customer’s interest
- Offers or promotions based on customer purchase history
List Management
List management is a key direct mail service we provide. By removing duplicate records from your mailing list through our merge and purge process, McAdams Graphics helps you control the printing and postage costs of your direct mail campaign.
In addition, we check addresses with the Coding Accuracy Support System (CASS) and the National Change of Address (NCOA) Database to identify incorrect or faulty addresses.
Mailing
McAdams Graphics is a Full-Service, Mail Anywhere, eInduction (electronic Induction), Seamless Acceptance Mailer. We can handle everything and manage your mailings from first-class to bulk to non-profit.
McAdams Graphics is a proud member of the Milwaukee Postal Customer Council.
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