Skip to content

Direct Mail Services That Help Your Campaign Convert

McAdams Graphics has been providing companies across the country with sophisticated direct mail services for more than 35 years. You can trust us to maximize your budget and help you achieve your direct mail marketing campaign goals!

What Are Direct Mail Services?

Make your message stand out by putting it right in your prospects’ hands with direct mail! Craft your message, create your design, and leave the rest to us. Our direct mail services cover every aspect of your direct mail campaign, including inline printing and finishing, variable data printing, list management, and mailing.

Inline Printing and Finishing

Make your direct mail campaign stand out and wow your target audience with our state-of-the-art inline printing process, the cornerstone of our direct mail services. Your final direct mail piece is produced in a single pass through our web press, which gets your message out faster and for less money. Unique images, colors, and personalized touches will capture your audience’s attention and help you maximize response rates.

McAdams Graphics Inline Printing and Finishing Capabilities

Here’s what our high-speed web press can do for you!

  • Personalization
    • High-quality (600 dpi) inkjet imaging, ideal for logos, images, and maps
  • Perforation
  • Die cutting
  • Folding
    • Parallel folds
    • Double-gate folds
    • Signature folding
  • Gluing
    • Re-moist pattern gluing
    • Weld-seam
    • Fugitive gluing

Variable Data Printing

Personalized mailers are the gold standard of direct mail marketing. That’s why you need a printing partner that offers variable data printing as one of their direct mail services. Variable data printing is time-saving and cost-effective, allowing you to easily customize your campaign down to each individual customer.

Personalize Your Direct Mail Campaign With Variable Data Printing

Personalizing your direct mail campaign can help you achieve better results and create loyal customers. Use what you know about your customers to personalize your direct mail piece for your target recipients. Examples of personalized elements include:

  • Customer’s first name
  • Photos or graphics based on the customer’s interest
  • Offers or promotions based on customer purchase history

List Management

List management is a key direct mail service we provide. By removing duplicate records from your mailing list through our merge and purge process, McAdams Graphics helps you control the printing and postage costs of your direct mail campaign.

In addition, we check addresses with the Coding Accuracy Support System (CASS) and the National Change of Address (NCOA) Database to identify incorrect or faulty addresses.

Mailing

McAdams Graphics is a Full-Service, Mail Anywhere, eInduction (electronic Induction), Seamless Acceptance Mailer. We can handle everything and manage your mailings from first-class to bulk to non-profit.

McAdams Graphics is a proud member of the Milwaukee Postal Customer Council.

Focused on Growth: Meet the New President of McAdams Graphics

MILWAUKEE, March 11, 2024 McAdams Graphics / ALjAN Packaging CEO and Chairman Gerald McAdams announces a senior leadership change as part of the company’s overall succession planning process to position the company for continued success. In January, McAdams Graphics / ALjAN Packaging hired Maureen Powers as President, to lead their strategic growth initiative focused on…
Read More
political mail

Election Mail or Political Mail? How to Tell the Difference

If it seems like there’s always an upcoming election in the United States, you’re not wrong. Between school boards, city councils, mayors, state legislatures and governors, and federal representatives, American voters head to the polls often, some years even multiple times.  Years like 2024 are banner election years. Presidential primaries begin in January and are…
Read More
Mail services: Stack of mail with text on top mail piece

Mail Services: Do They Make Sense for Your Growing Business?

Picture this: a potential client receives a beautifully designed postcard in their mailbox, showcasing your latest products or a special promotion. They physically hold your message, engaging multiple senses and fostering a connection that lasts beyond a mere click or tap.  Amidst inundated inboxes and oversaturated social media feeds, direct mail stands out. It’s a…
Read More
inline printing

Learn How Inline Printing Improves Your Printing Project

At McAdams Graphics, we’ve been at the forefront of inline printing and direct mail services for nearly 40 years. Inline printing is a game-changing process that allows printers to complete high-volume, personalized print pieces in a single pass. Sounds efficient, doesn’t it? Inline printing has even more benefits. In this blog post, we’ll dive into…
Read More
Inline printing: How to choose a direct mail printing partner that cares about your business

How to Choose a Direct Mail Printing Partner That Cares About Your Business

More and more marketers are incorporating direct mail into their marketing strategy. Though direct mail may seem like an outdated tactic, it continues to deliver a solid response rate and return on investment (ROI). On average, people receive 100–120 emails per day. Customers are fatigued by digital communication! The competition in direct mail marketing is…
Read More
Nonprofit direct mail best practices

Nonprofit Direct Mail Best Practices to Target Donors and Volunteers

You know the catalogs, letters, and postcards you receive at home and work? Those are examples of direct mail. Direct mail is a marketing tactic used to reach target audiences in a tangible way. Nonprofit organizations incorporate direct mail into their overall marketing strategy to build awareness, fundraise, recruit volunteers, retain donors, and advertise. Though…
Read More
Nonprofit marketing strategy blog title image. Hand placing red paper heart into box.

3 Tactics Your Nonprofit Marketing Strategy Needs for Awareness and Success

Generating revenue. Retaining donors. Effective fundraising. Operating costs.  Money is one of your top concerns as a nonprofit administrator. Because you’re trying to do more with less, you might be wondering whether your efforts are truly making an impact on your nonprofit’s cause.  Remove your doubt with a solid marketing strategy. A marketing plan will…
Read More

Find Direct Mail Printing Services to Increase Marketing Engagement

In today’s digital landscape, marketers can easily ignore the power of physical mail and entrust their advertising solely to the online world (social media, email, content, and influencer marketing, to name a few examples).  Yet, despite the pervasiveness of digital marketing, services provided by print marketing companies – like direct mail printing – continue to…
Read More

Direct Mail for Nonprofits: A Powerful Tool in the Digital Age

  With more than 1.5 million nonprofits in the US, it can be challenging to stand out from others that may support a similar cause or have a similar mission.  But it’s not impossible!  Although marketing is increasingly digitized, direct mail has not gone the way of the dinosaur. It’s still relevant. It can increase…
Read More

Using Customer Data Effectively & Respectfully: Cleaning Data for Direct Mail Use

For any successful personalized direct mail campaign, the key is to use customer data effectively and respectfully. Collecting and utilizing reliable mailing list information helps ensure that your customers receive relevant content, thereby increasing engagement with the brand. It also builds trust by demonstrating respect for customer privacy through responsible data practices.  By applying a…
Read More

Reaching People Directly in a World of Online Privacy Concerns

Direct mail is a powerful tool for marketers as it allows them to reach target audiences with laser-focused campaigns that deliver personally relevant content. However, in this digital age where people are more concerned than ever about their privacy and data security, understanding how to use direct mail can be daunting. In order to maximize…
Read More

Creating Self Mailers Efficiently with Inline Printing

Delivering marketing messages to customers is critical for improving sales and customer relations. Direct mail remains a vital channel even with the emergence of digital channels, yet creating effective campaigns can be cumbersome and costly if traditional methods are used. Inline printing allows marketers to cost-effectively create large volumes of self mailers quickly and efficiently…
Read More

Ways to Use Each Type of Direct Mail

Direct mail is an effective form of marketing for businesses, allowing them to quickly and cost-effectively reach current and potential customers. While there are various types of direct mail applications – such as postcards, sales letters, brochures and catalogs – each can have a powerful impact on your business when used properly. In this blog…
Read More

Self Mailers: The Way to Next Level Your Direct Mail Campaign

Direct mail campaigns are a great way to get your message across to the right people. But if you want to take that strategy even further and make sure it reaches them in an efficient and effective manner, self-mailers could be your best bet. With a wide range of features that help maximize successful delivery…
Read More

Why the Right Type of Direct Mail Matters

When it comes to marketing, one of the most effective ways to get your message across is through direct mail. It allows you to communicate directly with potential customers and inform them about what you offer – something that’s hard to achieve with other types of advertising. But in order for direct mail campaigns to…
Read More

How to Leverage Seasonal Print Marketing for the Holidays

The holidays are just around the corner, and with them comes an opportunity to increase your business’s visibility. One of the best ways to take advantage of the season is through seasonal print marketing campaigns. Direct mail designed for the holidays is an effective way to engage customers, boost sales, and cultivate brand loyalty. Let’s…
Read More

The Art of Direct Mail: How It Works

Direct mail is a powerful marketing tool that can help your business reach customers in a unique and effective way. But if you don’t plan your campaign correctly, you could end up wasting valuable time and money. In this blog post, we’ll discuss the basics of direct mail marketing and how to ensure your campaign…
Read More

5 Strategies for Effective Print Design in Direct Mail

In a world of digital media, print collateral remains an effective tool for marketing and can be used to increase your reach and engagement with customers. However, it is important to ensure that your print marketing campaign is cohesive, visually appealing, and strategically structured. Here are five tips to help you maximize the print design…
Read More

Utilizing Print Marketing in Today’s Digital Age

In today’s digital age, it can be easy to forget about print marketing. After all, with the rise of social media and other digital platforms, it may seem as print marketing is a thing of the past. But in reality, direct mail marketing is still a valuable asset to businesses looking to reach their target…
Read More

Unlocking the Power of Order Form Envelopes for Direct Mail Marketing

Direct mail marketing is an effective way for businesses to reach potential customers. It can be used to increase brand visibility, generate leads, and even drive sales. In order to maximize your return on investment (ROI), you need to ensure that your direct mail campaign is targeted and efficient — which is where order form…
Read More
Increase ROI with A/B Testing

Increase Your ROI with These 5 A/B Testing Variables

When it comes to strong marketing, it is important to understand your audience. As a direct mail marketer, you are both trustworthy and personal. According to Small Business Trends, 56% of customers believe print marketing is the most trustworthy type of marketing and 70% of Americans find mail more personal than the internet. The strongest…
Read More
5 Messaging Tactics for Direct Mail

5 Messaging Tactics to Increase Your Direct Mail ROI

When you receive mail, the first thing you look for is your name. If it’s not addressed to you, you’re not going to open it! Once you know the mail is for you, you begin to judge the graphics, wondering, “It’s addressed to me, but is it really for me?” This is why understanding the…
Read More

How QR Codes Increase Print Marketing ROI

As consumers, we want it fast and we want it now! Marketing campaigns need to speak directly to the consumer and have a crystal clear Call-to-Action. The smoother your process is from awareness to purchasing, the better. You may think that simply putting the URL to your website on a direct mail piece is easy…
Read More

Find a Rewarding Career in the Print Industry

What if you could have a job where you can use your creativity, help businesses thrive, and truly look forward to each day?   Think print!  The printing industry isn’t going anywhere. In fact, the print industry is actually growing to meet customers’ demands. There is ample opportunity across the print industry, including; book printing, promotional…
Read More
Direct Mail for Age Demographics

Succeed with Direct Mail By Targeting Age Demographics

There are a few universal experiences that make every generation happy. One of those experiences is receiving mail. According to a USPS survey, almost everyone enjoys getting a piece of mail delivered to them. So, now that it’s no secret that everyone loves mail, how important is it to make sure that your direct mail…
Read More

Should You DIY Your Direct Mail Campaigns?

There are certain situations where you need to trust the professionals to get it right. You wouldn’t cut your own hair or be your own defense attorney! When it comes to marketing your business, you need to find a reputable company that you can trust to maximize your budget and help you achieve your goals.…
Read More
Enhance Your Sales Process with Direct Mail

How to Use Direct Mail Marketing to Maximize the Buyer’s Journey

When we have a problem, it’s human nature to seek a solution. This could be straightforward such as needing help with your yard management to finding a new dentist for your family. As a business with a solution to a problem, it’s your job to connect with those who need our help and make sure…
Read More
Pine branches and a holiday card for seasonal direct mail marketing

Create a Winning Seasonal Direct Mail Marketing Campaign

Could timing the send of your direct mail piece really make a difference? The answer is yes. Understanding how the different seasons play a role in your direct mail marketing strategy is key to achieving your business goals. With 98% of households checking their mail daily, this is your opportunity to connect with your customers.…
Read More
Direct Mail Marketing ROI

Keep Your Direct Mail Marketing List Clean for a Better ROI

With the end of the year fast approaching, let’s talk about how you can prepare your direct mail list for a solid start to 2022. Whether you’ve had your list for six months, one year, years, or are just starting, this article will help you take great care of your list so that it can…
Read More
Inline Printing for Direct Mail

What’s the Best Finishing Process for Direct Mail?

You might be aware of the commonly asked printing question, which is: what’s the difference between inline and off-line printing? In simple terms, these different processes describe the way in which printers approach both printing and finishing various projects. There are unique benefits to both, so how do you choose? It all comes down to…
Read More
History of Direct Mail Marketing

History of Direct Mail Marketing

How does Benjamin Franklin lead to a one-page catalog that leads to your business reaching its marketing goals? Let’s walk through an abbreviated version of the direct mail history and how recent upgrades to the multi-billion dollar industry means your business can connect with customers outside of the noisy Internet with incredible ROI.  Direct mail…
Read More
How to Use the 2021 Postal Price Increase to Your Advantage

How to Use the 2021 Postage Price Increase to Your Advantage

You may have seen headlines about the 2021 USPS postage price increase that takes effect on September 1st. We want to share information on the price increase and how you can actually use this to your advantage for your next direct mail marketing campaign. According to the USPS, over the last 10 years, they’ve experienced…
Read More
Ways to Personalize and Maximize Direct Mail ROI

5 Ways to Personalize Your Direct Mail Campaign

3x Your Direct Mail ROI with Personalization Every time a consumer checks their mail and holds your direct mail piece in their hand is an opportunity to make a connection. You have a few seconds of their undivided attention to communicate your brand and offer, so it’s important they’re interested right away. How? Personalization. Consumers…
Read More

How to Boost Sales with a Direct Mail Campaign

Many business owners express frustration in making sure their marketing message lands in front of their target audience. From posting on social media, sending emails to everything in between, the goal is for the consumer to read the message and take action. When you can find a strategy that works for your business and your…
Read More
How Color Can Make or Break Direct Mail

How Color Can Make or Break Your Direct Mail Campaign

When sorting through your mailbox, what is the first thing that catches your eye? It’s not the near-identical stack of white envelopes filled with bills and letters. Instead, it’s the colorful piece of direct mail. The same is true for your consumer audience. As they sort through their mail, you want your direct mail to…
Read More
Boost Your Direct Mail Campaign with Informed Delivery

Why Using Informed Direct Delivery Will Boost Your Marketing Campaign

Paper mail is still one of the most widely used forms of marketing communication. In today’s digital world, businesses see greater results when they combine their direct mail with digital marketing efforts. There are a number of tools you can use to combine the best of both worlds in order to boost your campaign across…
Read More
Data Management and Your Printing Partner

Data Management and Your Printing Partner: What to Look For

Customer data is a powerful tool that you can use to improve the success of your next direct mail campaign. Data-driven messaging can speak more directly to your target audience, building trust and encouraging conversion. Not quite sure how to collect and use data? That’s where your printing partner comes in: Your printing partner can…
Read More
4 Ancillary Services for Direct Mail

4 Ancillary Services That Maximize Your Direct Mail Campaign

Today’s printing companies can do more for you than just print. Many now offer ancillary services that can maximize your direct mail dollars while still providing high-quality printed materials that connect you to your audience. Ancillary services include several different types of additional support that a printer provides, saving you the time and hassle of…
Read More
6 Ways to Improve Response Rates

6 Ways You Can Improve Your Direct Mail Response Rates

Direct mail provides a tangible impression of your brand to both current and prospective customers — an impression that can make or break your future relationship with them. You need that impression to make a positive difference! You need to maximize your response rates for each direct mail campaign. But how do you ensure your…
Read More
4 Awesome Self-Mailer Ideas for Your Next Direct Mail Campaign

4 Awesome Self-Mailer Ideas for Your Next Direct Mail Campaign

Are you thinking of ways for your next direct mail campaign to catch your target customer’s eye and easily get passed along to their friends—all while saving your staff time and money? Sound too good to be true? Explore these innovative self-mailer ideas to see why choosing a self-mailer is the ideal solution for your…
Read More
Super customer service

McAdams’ ‘super’ customer service team

Some printers schedule their presses months in advance, and there’s no flexibility. Your press time is your press time. Period. If there’s a problem with your piece, it’s up to you to fix it. Customer service seems to be an afterthought. Fortunately, that’s not the case at McAdams Graphics. When we say we put the…
Read More
Inline Printing Examples

Inline printing inspiration

Inline printing makes truly striking, personalized printed pieces possible, in a time frame that has a quicker turn around than multi-step printing processes. Your piece can be printed, imaged, cut, folded, glued, die cut and perforated – all in a single economical print run. To help you better understand what’s possible with inline printing, here…
Read More
Inline printing

Command customer attention with inline printing

Inline printing sounds like a dream come true: Fast, personal, and beautiful printed pieces with custom cuts, folding, perforation—even variable images. Your next printed piece is going to generate a big impact because your prospects can’t ignore a message that’s created just for them. But let’s face it: with most printing projects, this level of…
Read More
Fast, personal and beautiful

Fast, personal and beautiful!

Fast, personal, and beautiful. Three things you want no matter what you’re printing – a self-mailer, pamphlet, booklet or direct mail campaign. You can have it all with single-pass inline printing and finishing. Single-Pass Inline Printing and Finishing Fast. When the goal is to get your printed piece in the mail quickly, you need speed.…
Read More
Boost Your Direct Mail Response

3 C’s to boost your direct mail response

The long and short of it is direct mail still gets read. The trick of successful direct mail is to create great pieces that get noticed before they’re discarded. Today’s stand-out direct mail piece begins with a creative format. You need an eye-catching, unique format to help your mailing jump out of the mailbox and…
Read More
Short, Sweet and Personal

Make it short, sweet and above all PERSONAL

People today are so time-starved that if you want to effectively connect with them, your communications need to be short, sweet and PERSONAL. They will only respond to messages that are relevant and that resonate with them. Making it PERSONAL Imagine if you went to a cocktail party and had the same conversation with every…
Read More

Get Helpful Tips

Join our eNewsletter

Scroll To Top