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Ways to Use Each Type of Direct Mail

Direct mail is an effective form of marketing for businesses, allowing them to quickly and cost-effectively reach current and potential customers. While there are various types of direct mail applications – such as postcards, sales letters, brochures and catalogs – each can have a powerful impact on your business when used properly. In this blog…

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Why the Right Type of Direct Mail Matters

When it comes to marketing, one of the most effective ways to get your message across is through direct mail. It allows you to communicate directly with potential customers and inform them about what you offer – something that’s hard to achieve with other types of advertising. But in order for direct mail campaigns to…

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The Art of Direct Mail: How It Works

Direct mail is a powerful marketing tool that can help your business reach customers in a unique and effective way. But if you don’t plan your campaign correctly, you could end up wasting valuable time and money. In this blog post, we’ll discuss the basics of direct mail marketing and how to ensure your campaign…

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5 Strategies for Effective Print Design in Direct Mail

In a world of digital media, print collateral remains an effective tool for marketing and can be used to increase your reach and engagement with customers. However, it is important to ensure that your print marketing campaign is cohesive, visually appealing, and strategically structured. Here are five tips to help you maximize the print design…

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Utilizing Print Marketing in Today’s Digital Age

In today’s digital age, it can be easy to forget about print marketing. After all, with the rise of social media and other digital platforms, it may seem as print marketing is a thing of the past. But in reality, direct mail marketing is still a valuable asset to businesses looking to reach their target…

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5 Messaging Tactics to Increase Your Direct Mail ROI

5 Messaging Tactics for Direct Mail

When you receive mail, the first thing you look for is your name. If it’s not addressed to you, you’re not going to open it! Once you know the mail is for you, you begin to judge the graphics, wondering, “It’s addressed to me, but is it really for me?” This is why understanding the…

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How QR Codes Increase Print Marketing ROI

As consumers, we want it fast and we want it now! Marketing campaigns need to speak directly to the consumer and have a crystal clear Call-to-Action. The smoother your process is from awareness to purchasing, the better. You may think that simply putting the URL to your website on a direct mail piece is easy…

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Should You DIY Your Direct Mail Campaigns?

There are certain situations where you need to trust the professionals to get it right. You wouldn’t cut your own hair or be your own defense attorney! When it comes to marketing your business, you need to find a reputable company that you can trust to maximize your budget and help you achieve your goals.…

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