Targeted Data
6 Ways You Can Improve Your Direct Mail Response Rates
Direct mail provides a tangible impression of your brand to both current and prospective customers — an impression that can make or break your future relationship with them. You need that impression to make a positive difference! You need to maximize your response rates for each direct mail campaign. But how do you ensure your…
Read MoreMake it short, sweet and above all PERSONAL
People today are so time-starved that if you want to effectively connect with them, your communications need to be short, sweet and PERSONAL. They will only respond to messages that are relevant and that resonate with them. Making it PERSONAL Imagine if you went to a cocktail party and had the same conversation with every…
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