Direct Mail
Utilizing Print Marketing in Today’s Digital Age
In today’s digital age, it can be easy to forget about print marketing. After all, with the rise of social media and other digital platforms, it may seem as print marketing is a thing of the past. But in reality, direct mail marketing is still a valuable asset to businesses looking to reach their target…
Read MoreUnlocking the Power of Order Form Envelopes for Direct Mail Marketing
Direct mail marketing is an effective way for businesses to reach potential customers. It can be used to increase brand visibility, generate leads, and even drive sales. In order to maximize your return on investment (ROI), you need to ensure that your direct mail campaign is targeted and efficient — which is where order form…
Read More5 Messaging Tactics to Increase Your Direct Mail ROI
When you receive mail, the first thing you look for is your name. If it’s not addressed to you, you’re not going to open it! Once you know the mail is for you, you begin to judge the graphics, wondering, “It’s addressed to me, but is it really for me?” This is why understanding the…
Read MoreHow QR Codes Increase Print Marketing ROI
As consumers, we want it fast and we want it now! Marketing campaigns need to speak directly to the consumer and have a crystal clear Call-to-Action. The smoother your process is from awareness to purchasing, the better. You may think that simply putting the URL to your website on a direct mail piece is easy…
Read MoreShould You DIY Your Direct Mail Campaigns?
There are certain situations where you need to trust the professionals to get it right. You wouldn’t cut your own hair or be your own defense attorney! When it comes to marketing your business, you need to find a reputable company that you can trust to maximize your budget and help you achieve your goals.…
Read MoreHow to Use Direct Mail Marketing to Maximize the Buyer’s Journey
When we have a problem, it’s human nature to seek a solution. This could be straightforward such as needing help with your yard management to finding a new dentist for your family. As a business with a solution to a problem, it’s your job to connect with those who need our help and make sure…
Read MoreCreate a Winning Seasonal Direct Mail Marketing Campaign
Could timing the send of your direct mail piece really make a difference? The answer is yes. Understanding how the different seasons play a role in your direct mail marketing strategy is key to achieving your business goals. With 98% of households checking their mail daily, this is your opportunity to connect with your customers.…
Read MoreHistory of Direct Mail Marketing
How does Benjamin Franklin lead to a one-page catalog that leads to your business reaching its marketing goals? Let’s walk through an abbreviated version of the direct mail history and how recent upgrades to the multi-billion dollar industry means your business can connect with customers outside of the noisy Internet with incredible ROI. Direct mail…
Read More5 Ways to Personalize Your Direct Mail Campaign
3x Your Direct Mail ROI with Personalization Every time a consumer checks their mail and holds your direct mail piece in their hand is an opportunity to make a connection. You have a few seconds of their undivided attention to communicate your brand and offer, so it’s important they’re interested right away. How? Personalization. Consumers…
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