5 Messaging Tactics To Increase Your Direct Mail ROI

5 Messaging Tactics To Increase Your Direct Mail ROI

When you receive mail, the first thing you look for is your name. If it’s not addressed to you, you’re not going to open it! Once you know the mail is for you, you begin to judge the graphics, wondering, “It’s addressed to me, but is it really for me?” This is why...
How QR Codes Increase Print Marketing ROI

How QR Codes Increase Print Marketing ROI

As consumers, we want it fast and we want it now! Marketing campaigns need to speak directly to the consumer and have a crystal clear Call-to-Action. The smoother your process is from awareness to purchasing, the better. You may think that simply putting the URL to...
Find a Rewarding Career in the Print Industry

Find a Rewarding Career in the Print Industry

What if you could have a job where you can use your creativity, help businesses thrive, and truly look forward to each day?   Think print!  The printing industry isn’t going anywhere. In fact, the print industry is actually growing to meet customers’...
Succeed with Direct Mail By Targeting Age Demographics

Succeed with Direct Mail By Targeting Age Demographics

There are a few universal experiences that make every generation happy. One of those experiences is receiving mail. According to a USPS survey, almost everyone enjoys getting a piece of mail delivered to them. So, now that it’s no secret that everyone loves mail, how...
Should You DIY Your Direct Mail Campaigns?

Should You DIY Your Direct Mail Campaigns?

There are certain situations where you need to trust the professionals to get it right. You wouldn’t cut your own hair or be your own defense attorney! When it comes to marketing your business, you need to find a reputable company that you can trust to maximize your...