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History of Direct Mail Marketing

How does Benjamin Franklin lead to a one-page catalog that leads to your business reaching its marketing goals? Let’s walk through an abbreviated version of the direct mail history and how recent upgrades to the multi-billion dollar industry means your business can connect with customers outside of the noisy Internet with incredible ROI.  Direct mail…

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How to Use the 2021 Postal Price Increase to Your Advantage

You may have seen headlines about the 2021 USPS postage price increase that takes effect on September 1st. We want to share information on the price increase and how you can actually use this to your advantage for your next direct mail marketing campaign. According to the USPS, over the last 10 years, they’ve experienced…

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Ways to Personalize and Maximize Direct Mail ROI

3x Your Direct Mail ROI with Personalization Every time a consumer checks their mail and holds your direct mail piece in their hand is an opportunity to make a connection. You have a few seconds of their undivided attention to communicate your brand and offer, so it’s important they’re interested right away. How? Personalization. Consumers…

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Many business owners express frustration in making sure their marketing message lands in front of their target audience. From posting on social media, sending emails to everything in between, the goal is for the consumer to read the message and take action. When you can find a strategy that works for your business and your…

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How Color Can Make or Break Direct Mail

When sorting through your mailbox, what is the first thing that catches your eye? It’s not the near-identical stack of white envelopes filled with bills and letters. Instead, it’s the colorful piece of direct mail. The same is true for your consumer audience. As they sort through their mail, you want your direct mail to…

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Data Management and Your Printing Partner

Customer data is a powerful tool that you can use to improve the success of your next direct mail campaign. Data-driven messaging can speak more directly to your target audience, building trust and encouraging conversion. Not quite sure how to collect and use data? That’s where your printing partner comes in: Your printing partner can…

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4 Ancillary Services for Direct Mail

Today’s printing companies can do more for you than just print. Many now offer ancillary services that can maximize your direct mail dollars while still providing high-quality printed materials that connect you to your audience. Ancillary services include several different types of additional support that a printer provides, saving you the time and hassle of…

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6 Ways to Improve Response Rates

Direct mail provides a tangible impression of your brand to both current and prospective customers — an impression that can make or break your future relationship with them. You need that impression to make a positive difference! You need to maximize your response rates for each direct mail campaign. But how do you ensure your…

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