Posts Tagged ‘direct mail’
Should You DIY Your Direct Mail Campaigns?
There are certain situations where you need to trust the professionals to get it right. You wouldn’t cut your own hair or be your own defense attorney! When it comes to marketing your business, you need to find a reputable company that you can trust to maximize your budget and help you achieve your goals.…
Read MoreHow to Use Direct Mail Marketing to Maximize the Buyer’s Journey
When we have a problem, it’s human nature to seek a solution. This could be straightforward such as needing help with your yard management to finding a new dentist for your family. As a business with a solution to a problem, it’s your job to connect with those who need our help and make sure…
Read MoreCreate a Winning Seasonal Direct Mail Marketing Campaign
Could timing the send of your direct mail piece really make a difference? The answer is yes. Understanding how the different seasons play a role in your direct mail marketing strategy is key to achieving your business goals. With 98% of households checking their mail daily, this is your opportunity to connect with your customers.…
Read MoreKeep Your Direct Mail Marketing List Clean for a Better ROI
With the end of the year fast approaching, let’s talk about how you can prepare your direct mail list for a solid start to 2022. Whether you’ve had your list for six months, one year, years, or are just starting, this article will help you take great care of your list so that it can…
Read MoreHistory of Direct Mail Marketing
How does Benjamin Franklin lead to a one-page catalog that leads to your business reaching its marketing goals? Let’s walk through an abbreviated version of the direct mail history and how recent upgrades to the multi-billion dollar industry means your business can connect with customers outside of the noisy Internet with incredible ROI. Direct mail…
Read MoreHow to Use the 2021 Postage Price Increase to Your Advantage
You may have seen headlines about the 2021 USPS postage price increase that takes effect on September 1st. We want to share information on the price increase and how you can actually use this to your advantage for your next direct mail marketing campaign. According to the USPS, over the last 10 years, they’ve experienced…
Read More5 Ways to Personalize Your Direct Mail Campaign
3x Your Direct Mail ROI with Personalization Every time a consumer checks their mail and holds your direct mail piece in their hand is an opportunity to make a connection. You have a few seconds of their undivided attention to communicate your brand and offer, so it’s important they’re interested right away. How? Personalization. Consumers…
Read MoreHow to Boost Sales with a Direct Mail Campaign
Many business owners express frustration in making sure their marketing message lands in front of their target audience. From posting on social media, sending emails to everything in between, the goal is for the consumer to read the message and take action. When you can find a strategy that works for your business and your…
Read MoreHow Color Can Make or Break Your Direct Mail Campaign
When sorting through your mailbox, what is the first thing that catches your eye? It’s not the near-identical stack of white envelopes filled with bills and letters. Instead, it’s the colorful piece of direct mail. The same is true for your consumer audience. As they sort through their mail, you want your direct mail to…
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