Posts Tagged ‘direct mail’
5 Ways to Personalize Your Direct Mail Campaign
3x Your Direct Mail ROI with Personalization Every time a consumer checks their mail and holds your direct mail piece in their hand is an opportunity to make a connection. You have a few seconds of their undivided attention to communicate your brand and offer, so it’s important they’re interested right away. How? Personalization. Consumers…
Read MoreHow to Boost Sales with a Direct Mail Campaign
Many business owners express frustration in making sure their marketing message lands in front of their target audience. From posting on social media, sending emails to everything in between, the goal is for the consumer to read the message and take action. When you can find a strategy that works for your business and your…
Read MoreHow Color Can Make or Break Your Direct Mail Campaign
When sorting through your mailbox, what is the first thing that catches your eye? It’s not the near-identical stack of white envelopes filled with bills and letters. Instead, it’s the colorful piece of direct mail. The same is true for your consumer audience. As they sort through their mail, you want your direct mail to…
Read MoreWhy Using Informed Direct Delivery Will Boost Your Marketing Campaign
Paper mail is still one of the most widely used forms of marketing communication. In today’s digital world, businesses see greater results when they combine their direct mail with digital marketing efforts. There are a number of tools you can use to combine the best of both worlds in order to boost your campaign across…
Read MoreData Management and Your Printing Partner: What to Look For
Customer data is a powerful tool that you can use to improve the success of your next direct mail campaign. Data-driven messaging can speak more directly to your target audience, building trust and encouraging conversion. Not quite sure how to collect and use data? That’s where your printing partner comes in: Your printing partner can…
Read More4 Ancillary Services That Maximize Your Direct Mail Campaign
Today’s printing companies can do more for you than just print. Many now offer ancillary services that can maximize your direct mail dollars while still providing high-quality printed materials that connect you to your audience. Ancillary services include several different types of additional support that a printer provides, saving you the time and hassle of…
Read More6 Ways You Can Improve Your Direct Mail Response Rates
Direct mail provides a tangible impression of your brand to both current and prospective customers — an impression that can make or break your future relationship with them. You need that impression to make a positive difference! You need to maximize your response rates for each direct mail campaign. But how do you ensure your…
Read More4 Awesome Self-Mailer Ideas for Your Next Direct Mail Campaign
Are you thinking of ways for your next direct mail campaign to catch your target customer’s eye and easily get passed along to their friends—all while saving your staff time and money? Sound too good to be true? Explore these innovative self-mailer ideas to see why choosing a self-mailer is the ideal solution for your…
Read MoreFast, personal and beautiful!
Fast, personal, and beautiful. Three things you want no matter what you’re printing – a self-mailer, pamphlet, booklet or direct mail campaign. You can have it all with single-pass inline printing and finishing. Single-Pass Inline Printing and Finishing Fast. When the goal is to get your printed piece in the mail quickly, you need speed.…
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