Generating revenue. Retaining donors. Effective fundraising. Operating costs. Money is one of your top concerns as a nonprofit administrator. Because you’re trying to do more with less, you might be wondering whether your efforts are truly making an impact on your...
In today’s digital landscape, marketers can easily ignore the power of physical mail and entrust their advertising solely to the online world (social media, email, content, and influencer marketing, to name a few examples). Yet, despite the pervasiveness of digital...
With more than 1.5 million nonprofits in the US, it can be challenging to stand out from others that may support a similar cause or have a similar mission. But it’s not impossible! Although marketing is increasingly digitized, direct mail has not gone the way of the...
For any successful personalized direct mail campaign, the key is to use customer data effectively and respectfully. Collecting and utilizing reliable mailing list information helps ensure that your customers receive relevant content, thereby increasing engagement with...
Direct mail is a powerful tool for marketers as it allows them to reach target audiences with laser-focused campaigns that deliver personally relevant content. However, in this digital age where people are more concerned than ever about their privacy and data...
