If it seems like there’s always an upcoming election in the United States, you’re not wrong. Between school boards, city councils, mayors, state legislatures and governors, and federal representatives, American voters head to the polls often, some years even multiple...
Picture this: a potential client receives a beautifully designed postcard in their mailbox, showcasing your latest products or a special promotion. They physically hold your message, engaging multiple senses and fostering a connection that lasts beyond a mere click or...
At McAdams Graphics, we’ve been at the forefront of inline printing and direct mail services for nearly 40 years. Inline printing is a game-changing process that allows printers to complete high-volume, personalized print pieces in a single pass. Sounds efficient,...
More and more marketers are incorporating direct mail into their marketing strategy. Though direct mail may seem like an outdated tactic, it continues to deliver a solid response rate and return on investment (ROI). On average, people receive 100–120 emails per day....
You know the catalogs, letters, and postcards you receive at home and work? Those are examples of direct mail. Direct mail is a marketing tactic used to reach target audiences in a tangible way. Nonprofit organizations incorporate direct mail into their overall...
