Focused on Growth: Meet the New President of McAdams Graphics
MILWAUKEE, March 11, 2024 Maureen Powers, McAdams Graphics President McAdams Graphics / ALjAN Packaging CEO and Chairman Gerald McAdams announces a senior leadership change as part of the...
Election Mail or Political Mail? How to Tell the Difference
If it seems like there’s always an upcoming election in the United States, you’re not wrong. Between school boards, city councils, mayors, state legislatures and governors, and federal...
Mail Services: Do They Make Sense for Your Growing Business?
Picture this: a potential client receives a beautifully designed postcard in their mailbox, showcasing your latest products or a special promotion. They physically hold your message, engaging...
Learn How Inline Printing Improves Your Printing Project
At McAdams Graphics, we’ve been at the forefront of inline printing and direct mail services for nearly 40 years. Inline printing is a game-changing process that allows printers to complete...
How to Choose a Direct Mail Printing Partner That Cares About Your Business
More and more marketers are incorporating direct mail into their marketing strategy. Though direct mail may seem like an outdated tactic, it continues to deliver a solid response rate and return on...
Nonprofit Direct Mail Best Practices to Target Donors and Volunteers
You know the catalogs, letters, and postcards you receive at home and work? Those are examples of direct mail. Direct mail is a marketing tactic used to reach target audiences in a tangible way....
3 Tactics Your Nonprofit Marketing Strategy Needs for Awareness and Success
Generating revenue. Retaining donors. Effective fundraising. Operating costs. Money is one of your top concerns as a nonprofit administrator. Because you’re trying to do more with less, you might...
Find Direct Mail Printing Services to Increase Marketing Engagement
In today’s digital landscape, marketers can easily ignore the power of physical mail and entrust their advertising solely to the online world (social media, email, content, and influencer marketing,...
Direct Mail for Nonprofits: A Powerful Tool in the Digital Age
With more than 1.5 million nonprofits in the US, it can be challenging to stand out from others that may support a similar cause or have a similar mission. But it’s not impossible! Although...
Using Customer Data Effectively & Respectfully: Cleaning Data for Direct Mail
For any successful personalized direct mail campaign, the key is to use customer data effectively and respectfully. Collecting and utilizing reliable mailing list information helps ensure that your...
Reaching People Directly in a World of Online Privacy Concerns
Direct mail is a powerful tool for marketers as it allows them to reach target audiences with laser-focused campaigns that deliver personally relevant content. However, in this digital age where...
Creating Self-Mailers Efficiently with Inline Printing
Delivering marketing messages to customers is critical for improving sales and customer relations. Direct mail remains a vital channel even with the emergence of digital channels, yet creating...