When we have a problem, it’s human nature to seek a solution. This could be straightforward such as needing help with your yard management to finding a new dentist for your family. As a business with a solution to a problem, it’s your job to connect with those who...
Could timing the send of your direct mail piece really make a difference? The answer is yes. Understanding how the different seasons play a role in your direct mail marketing strategy is key to achieving your business goals. With 98% of households checking their mail...
With the end of the year fast approaching, let’s talk about how you can prepare your direct mail list for a solid start to 2022. Whether you’ve had your list for six months, one year, years, or are just starting, this article will help you take great care of your list...
You might be aware of the commonly asked printing question, which is: what’s the difference between inline and off-line printing? In simple terms, these different processes describe the way in which printers approach both printing and finishing various projects. There...
How does Benjamin Franklin lead to a one-page catalog that leads to your business reaching its marketing goals? Let’s walk through an abbreviated version of the direct mail history and how recent upgrades to the multi-billion dollar industry means your business can...
