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Data Management and Your Printing Partner: What to Look For

By McAdams Graphics | February 11, 2021
Data Management and Your Printing Partner

Customer data is a powerful tool that you can use to improve the success of your next direct mail campaign. Data-driven messaging can speak more directly to your target audience, building trust and encouraging conversion. Not quite sure how to collect and use data? That’s where your printing partner comes in: Your printing partner can…

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4 Ancillary Services That Maximize Your Direct Mail Campaign

By McAdams Graphics | January 21, 2021
4 Ancillary Services for Direct Mail

Today’s printing companies can do more for you than just print. Many now offer ancillary services that can maximize your direct mail dollars while still providing high-quality printed materials that connect you to your audience. Ancillary services include several different types of additional support that a printer provides, saving you the time and hassle of…

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7200 South 1st Street
Oak Creek, WI 53154

(414) 768-8080

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QUICK CHECK FOR ALL DIGITAL FILES

To ensure the consistant and accurate processing of your job, please read the "Do's and Dont's" below:

Do:

  • Include all fonts and images for all page layout documents.
  • Use layers to create any common files with common plate changes (i.e. code changes).
  • Center all PDF documents.
  • Include trim marks for all PDF documents.
  • Bleed at least .125"

Don't:

  • Create a document inside another document (e.g. a 4x6 card within an 8.5x11 document.).
  • Use RGB color.
  • Use RGB images.
  • Use hairline sizes.
  • Use any System fonts.
  • Stylize fonts (otherwise known as 'Pseudo' styling).
  • Overprint knockout or reverse type.
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