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Nonprofit Direct Mail Best Practices to Target Donors and Volunteers

Nonprofit direct mail best practices

You know the catalogs, letters, and postcards you receive at home and work? Those are examples of direct mail. Direct mail is a marketing tactic used to reach target audiences in a tangible way. Nonprofit organizations incorporate direct mail into their overall marketing strategy to build awareness, fundraise, recruit volunteers, retain donors, and advertise. Though…

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Find Direct Mail Printing Services to Increase Marketing Engagement

In today’s digital landscape, marketers can easily ignore the power of physical mail and entrust their advertising solely to the online world (social media, email, content, and influencer marketing, to name a few examples).  Yet, despite the pervasiveness of digital marketing, services provided by print marketing companies – like direct mail printing – continue to…

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Creating Self Mailers Efficiently with Inline Printing

Delivering marketing messages to customers is critical for improving sales and customer relations. Direct mail remains a vital channel even with the emergence of digital channels, yet creating effective campaigns can be cumbersome and costly if traditional methods are used. Inline printing allows marketers to cost-effectively create large volumes of self mailers quickly and efficiently…

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Find a Rewarding Career in the Print Industry

What if you could have a job where you can use your creativity, help businesses thrive, and truly look forward to each day?   Think print!  The printing industry isn’t going anywhere. In fact, the print industry is actually growing to meet customers’ demands. There is ample opportunity across the print industry, including; book printing, promotional…

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What’s the Best Finishing Process for Direct Mail?

Inline Printing for Direct Mail

You might be aware of the commonly asked printing question, which is: what’s the difference between inline and off-line printing? In simple terms, these different processes describe the way in which printers approach both printing and finishing various projects. There are unique benefits to both, so how do you choose? It all comes down to…

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How to Use the 2021 Postage Price Increase to Your Advantage

How to Use the 2021 Postal Price Increase to Your Advantage

You may have seen headlines about the 2021 USPS postage price increase that takes effect on September 1st. We want to share information on the price increase and how you can actually use this to your advantage for your next direct mail marketing campaign. According to the USPS, over the last 10 years, they’ve experienced…

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4 Ancillary Services That Maximize Your Direct Mail Campaign

4 Ancillary Services for Direct Mail

Today’s printing companies can do more for you than just print. Many now offer ancillary services that can maximize your direct mail dollars while still providing high-quality printed materials that connect you to your audience. Ancillary services include several different types of additional support that a printer provides, saving you the time and hassle of…

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