Printing Solutions
Focused on Growth: Meet the New President of McAdams Graphics
MILWAUKEE, March 11, 2024 Maureen Powers, McAdams Graphics President McAdams Graphics / ALjAN Packaging CEO and Chairman Gerald McAdams announces a senior leadership change as part of the company’s overall succession planning process to position the company for continued success. In January, McAdams Graphics / ALjAN Packaging hired Maureen Powers as President, to lead their…
Read MoreElection Mail or Political Mail? How to Tell the Difference
If it seems like there’s always an upcoming election in the United States, you’re not wrong. Between school boards, city councils, mayors, state legislatures and governors, and federal representatives, American voters head to the polls often, some years even multiple times. Years like 2024 are banner election years. Presidential primaries begin in January and are…
Read MoreLearn How Inline Printing Improves Your Printing Project
At McAdams Graphics, we’ve been at the forefront of inline printing and direct mail services for nearly 40 years. Inline printing is a game-changing process that allows printers to complete high-volume, personalized print pieces in a single pass. Sounds efficient, doesn’t it? Inline printing has even more benefits. In this blog post, we’ll dive into…
Read MoreHow to Choose a Direct Mail Printing Partner That Cares About Your Business
More and more marketers are incorporating direct mail into their marketing strategy. Though direct mail may seem like an outdated tactic, it continues to deliver a solid response rate and return on investment (ROI). On average, people receive 100–120 emails per day. Customers are fatigued by digital communication! The competition in direct mail marketing is…
Read MoreNonprofit Direct Mail Best Practices to Target Donors and Volunteers
You know the catalogs, letters, and postcards you receive at home and work? Those are examples of direct mail. Direct mail is a marketing tactic used to reach target audiences in a tangible way. Nonprofit organizations incorporate direct mail into their overall marketing strategy to build awareness, fundraise, recruit volunteers, retain donors, and advertise. Though…
Read MoreFind Direct Mail Printing Services to Increase Marketing Engagement
In today’s digital landscape, marketers can easily ignore the power of physical mail and entrust their advertising solely to the online world (social media, email, content, and influencer marketing, to name a few examples). Yet, despite the pervasiveness of digital marketing, services provided by print marketing companies – like direct mail printing – continue to…
Read MoreCreating Self Mailers Efficiently with Inline Printing
Delivering marketing messages to customers is critical for improving sales and customer relations. Direct mail remains a vital channel even with the emergence of digital channels, yet creating effective campaigns can be cumbersome and costly if traditional methods are used. Inline printing allows marketers to cost-effectively create large volumes of self mailers quickly and efficiently…
Read MoreSelf Mailers: The Way to Next Level Your Direct Mail Campaign
Direct mail campaigns are a great way to get your message across to the right people. But if you want to take that strategy even further and make sure it reaches them in an efficient and effective manner, self-mailers could be your best bet. With a wide range of features that help maximize successful delivery…
Read MoreFind a Rewarding Career in the Print Industry
What if you could have a job where you can use your creativity, help businesses thrive, and truly look forward to each day? Think print! The printing industry isn’t going anywhere. In fact, the print industry is actually growing to meet customers’ demands. There is ample opportunity across the print industry, including; book printing, promotional…
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