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5 Ways to Personalize Your Direct Mail Campaign

By McAdams Graphics | June 17, 2021
Ways to Personalize and Maximize Direct Mail ROI

3x Your Direct Mail ROI with Personalization Every time a consumer checks their mail and holds your direct mail piece in their hand is an opportunity to make a connection. You have a few seconds of their undivided attention to communicate your brand and offer, so it’s important they’re interested right away. How? Personalization. Consumers…

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To ensure the consistant and accurate processing of your job, please read the "Do's and Dont's" below:

Do:

  • Include all fonts and images for all page layout documents.
  • Use layers to create any common files with common plate changes (i.e. code changes).
  • Center all PDF documents.
  • Include trim marks for all PDF documents.
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Don't:

  • Create a document inside another document (e.g. a 4x6 card within an 8.5x11 document.).
  • Use RGB color.
  • Use RGB images.
  • Use hairline sizes.
  • Use any System fonts.
  • Stylize fonts (otherwise known as 'Pseudo' styling).
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