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Make it short, sweet and above all PERSONAL

By McAdams Graphics | November 20, 2017
Short, Sweet and Personal

People today are so time-starved that if you want to effectively connect with them, your communications need to be short, sweet and PERSONAL. They will only respond to messages that are relevant and that resonate with them. Making it PERSONAL Imagine if you went to a cocktail party and had the same conversation with every…

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7200 South 1st Street
Oak Creek, WI 53154

(414) 768-8080

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QUICK CHECK FOR ALL DIGITAL FILES

To ensure the consistant and accurate processing of your job, please read the "Do's and Dont's" below:

Do:

  • Include all fonts and images for all page layout documents.
  • Use layers to create any common files with common plate changes (i.e. code changes).
  • Center all PDF documents.
  • Include trim marks for all PDF documents.
  • Bleed at least .125"

Don't:

  • Create a document inside another document (e.g. a 4x6 card within an 8.5x11 document.).
  • Use RGB color.
  • Use RGB images.
  • Use hairline sizes.
  • Use any System fonts.
  • Stylize fonts (otherwise known as 'Pseudo' styling).
  • Overprint knockout or reverse type.
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