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Increase Your ROI with These 5 A/B Testing Variables

By McAdams Graphics | July 10, 2022
Increase ROI with A/B Testing

When it comes to strong marketing, it is important to understand your audience. As a direct mail marketer, you are both trustworthy and personal. According to Small Business Trends, 56% of customers believe print marketing is the most trustworthy type of marketing and 70% of Americans find mail more personal than the internet. The strongest…

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QUICK CHECK FOR ALL DIGITAL FILES

To ensure the consistant and accurate processing of your job, please read the "Do's and Dont's" below:

Do:

  • Include all fonts and images for all page layout documents.
  • Use layers to create any common files with common plate changes (i.e. code changes).
  • Center all PDF documents.
  • Include trim marks for all PDF documents.
  • Bleed at least .125"

Don't:

  • Create a document inside another document (e.g. a 4x6 card within an 8.5x11 document.).
  • Use RGB color.
  • Use RGB images.
  • Use hairline sizes.
  • Use any System fonts.
  • Stylize fonts (otherwise known as 'Pseudo' styling).
  • Overprint knockout or reverse type.
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