MILWAUKEE, March 11, 2024 McAdams Graphics / ALjAN Packaging CEO and Chairman Gerald McAdams announces a senior leadership change as part of the company’s overall succession planning process to position the company for continued success. In January, McAdams Graphics / ALjAN Packaging hired Maureen Powers as President, to lead their strategic growth initiative focused on…

If it seems like there’s always an upcoming election in the United States, you’re not wrong. Between school boards, city councils, mayors, state legislatures and governors, and federal representatives, American voters head to the polls often, some years even multiple times.  Years like 2024 are banner election years. Presidential primaries begin in January and are…

Picture this: a potential client receives a beautifully designed postcard in their mailbox, showcasing your latest products or a special promotion. They physically hold your message, engaging multiple senses and fostering a connection that lasts beyond a mere click or tap.  Amidst inundated inboxes and oversaturated social media feeds, direct mail stands out. It’s a…

At McAdams Graphics, we’ve been at the forefront of inline printing and direct mail services for nearly 40 years. Inline printing is a game-changing process that allows printers to complete high-volume, personalized print pieces in a single pass. Sounds efficient, doesn’t it? Inline printing has even more benefits. In this blog post, we’ll dive into…

More and more marketers are incorporating direct mail into their marketing strategy. Though direct mail may seem like an outdated tactic, it continues to deliver a solid response rate and return on investment (ROI). On average, people receive 100–120 emails per day. Customers are fatigued by digital communication! The competition in direct mail marketing is…

You know the catalogs, letters, and postcards you receive at home and work? Those are examples of direct mail. Direct mail is a marketing tactic used to reach target audiences in a tangible way. Nonprofit organizations incorporate direct mail into their overall marketing strategy to build awareness, fundraise, recruit volunteers, retain donors, and advertise. Though…

Generating revenue. Retaining donors. Effective fundraising. Operating costs.  Money is one of your top concerns as a nonprofit administrator. Because you’re trying to do more with less, you might be wondering whether your efforts are truly making an impact on your nonprofit’s cause.  Remove your doubt with a solid marketing strategy. A marketing plan will…

In today’s digital landscape, marketers can easily ignore the power of physical mail and entrust their advertising solely to the online world (social media, email, content, and influencer marketing, to name a few examples).  Yet, despite the pervasiveness of digital marketing, services provided by print marketing companies – like direct mail printing – continue to…

  With more than 1.5 million nonprofits in the US, it can be challenging to stand out from others that may support a similar cause or have a similar mission.  But it’s not impossible!  Although marketing is increasingly digitized, direct mail has not gone the way of the dinosaur. It’s still relevant. It can increase…

For any successful personalized direct mail campaign, the key is to use customer data effectively and respectfully. Collecting and utilizing reliable mailing list information helps ensure that your customers receive relevant content, thereby increasing engagement with the brand. It also builds trust by demonstrating respect for customer privacy through responsible data practices.  By applying a…

Direct mail is a powerful tool for marketers as it allows them to reach target audiences with laser-focused campaigns that deliver personally relevant content. However, in this digital age where people are more concerned than ever about their privacy and data security, understanding how to use direct mail can be daunting. In order to maximize…

Delivering marketing messages to customers is critical for improving sales and customer relations. Direct mail remains a vital channel even with the emergence of digital channels, yet creating effective campaigns can be cumbersome and costly if traditional methods are used. Inline printing allows marketers to cost-effectively create large volumes of self mailers quickly and efficiently…

Direct mail is an effective form of marketing for businesses, allowing them to quickly and cost-effectively reach current and potential customers. While there are various types of direct mail applications – such as postcards, sales letters, brochures and catalogs – each can have a powerful impact on your business when used properly. In this blog…

Direct mail campaigns are a great way to get your message across to the right people. But if you want to take that strategy even further and make sure it reaches them in an efficient and effective manner, self-mailers could be your best bet. With a wide range of features that help maximize successful delivery…

When it comes to marketing, one of the most effective ways to get your message across is through direct mail. It allows you to communicate directly with potential customers and inform them about what you offer – something that’s hard to achieve with other types of advertising. But in order for direct mail campaigns to…

The holidays are just around the corner, and with them comes an opportunity to increase your business’s visibility. One of the best ways to take advantage of the season is through seasonal print marketing campaigns. Direct mail designed for the holidays is an effective way to engage customers, boost sales, and cultivate brand loyalty. Let’s…

Direct mail is a powerful marketing tool that can help your business reach customers in a unique and effective way. But if you don’t plan your campaign correctly, you could end up wasting valuable time and money. In this blog post, we’ll discuss the basics of direct mail marketing and how to ensure your campaign…

In a world of digital media, print collateral remains an effective tool for marketing and can be used to increase your reach and engagement with customers. However, it is important to ensure that your print marketing campaign is cohesive, visually appealing, and strategically structured. Here are five tips to help you maximize the print design…

In today’s digital age, it can be easy to forget about print marketing. After all, with the rise of social media and other digital platforms, it may seem as print marketing is a thing of the past. But in reality, direct mail marketing is still a valuable asset to businesses looking to reach their target…

Direct mail marketing is an effective way for businesses to reach potential customers. It can be used to increase brand visibility, generate leads, and even drive sales. In order to maximize your return on investment (ROI), you need to ensure that your direct mail campaign is targeted and efficient — which is where order form…

When it comes to strong marketing, it is important to understand your audience. As a direct mail marketer, you are both trustworthy and personal. According to Small Business Trends, 56% of customers believe print marketing is the most trustworthy type of marketing and 70% of Americans find mail more personal than the internet. The strongest…

When you receive mail, the first thing you look for is your name. If it’s not addressed to you, you’re not going to open it! Once you know the mail is for you, you begin to judge the graphics, wondering, “It’s addressed to me, but is it really for me?” This is why understanding the…

As consumers, we want it fast and we want it now! Marketing campaigns need to speak directly to the consumer and have a crystal clear Call-to-Action. The smoother your process is from awareness to purchasing, the better. You may think that simply putting the URL to your website on a direct mail piece is easy…

What if you could have a job where you can use your creativity, help businesses thrive, and truly look forward to each day?   Think print!  The printing industry isn’t going anywhere. In fact, the print industry is actually growing to meet customers’ demands. There is ample opportunity across the print industry, including; book printing, promotional…

There are a few universal experiences that make every generation happy. One of those experiences is receiving mail. According to a USPS survey, almost everyone enjoys getting a piece of mail delivered to them. So, now that it’s no secret that everyone loves mail, how important is it to make sure that your direct mail…

There are certain situations where you need to trust the professionals to get it right. You wouldn’t cut your own hair or be your own defense attorney! When it comes to marketing your business, you need to find a reputable company that you can trust to maximize your budget and help you achieve your goals.…

When we have a problem, it’s human nature to seek a solution. This could be straightforward such as needing help with your yard management to finding a new dentist for your family. As a business with a solution to a problem, it’s your job to connect with those who need our help and make sure…

Could timing the send of your direct mail piece really make a difference? The answer is yes. Understanding how the different seasons play a role in your direct mail marketing strategy is key to achieving your business goals. With 98% of households checking their mail daily, this is your opportunity to connect with your customers.…

With the end of the year fast approaching, let’s talk about how you can prepare your direct mail list for a solid start to 2022. Whether you’ve had your list for six months, one year, years, or are just starting, this article will help you take great care of your list so that it can…

You might be aware of the commonly asked printing question, which is: what’s the difference between inline and off-line printing? In simple terms, these different processes describe the way in which printers approach both printing and finishing various projects. There are unique benefits to both, so how do you choose? It all comes down to…

How does Benjamin Franklin lead to a one-page catalog that leads to your business reaching its marketing goals? Let’s walk through an abbreviated version of the direct mail history and how recent upgrades to the multi-billion dollar industry means your business can connect with customers outside of the noisy Internet with incredible ROI.  Direct mail…

You may have seen headlines about the 2021 USPS postage price increase that takes effect on September 1st. We want to share information on the price increase and how you can actually use this to your advantage for your next direct mail marketing campaign. According to the USPS, over the last 10 years, they’ve experienced…

3x Your Direct Mail ROI with Personalization Every time a consumer checks their mail and holds your direct mail piece in their hand is an opportunity to make a connection. You have a few seconds of their undivided attention to communicate your brand and offer, so it’s important they’re interested right away. How? Personalization. Consumers…

Many business owners express frustration in making sure their marketing message lands in front of their target audience. From posting on social media, sending emails to everything in between, the goal is for the consumer to read the message and take action. When you can find a strategy that works for your business and your…

When sorting through your mailbox, what is the first thing that catches your eye? It’s not the near-identical stack of white envelopes filled with bills and letters. Instead, it’s the colorful piece of direct mail. The same is true for your consumer audience. As they sort through their mail, you want your direct mail to…

Paper mail is still one of the most widely used forms of marketing communication. In today’s digital world, businesses see greater results when they combine their direct mail with digital marketing efforts. There are a number of tools you can use to combine the best of both worlds in order to boost your campaign across…

Customer data is a powerful tool that you can use to improve the success of your next direct mail campaign. Data-driven messaging can speak more directly to your target audience, building trust and encouraging conversion. Not quite sure how to collect and use data? That’s where your printing partner comes in: Your printing partner can…

Today’s printing companies can do more for you than just print. Many now offer ancillary services that can maximize your direct mail dollars while still providing high-quality printed materials that connect you to your audience. Ancillary services include several different types of additional support that a printer provides, saving you the time and hassle of…

Direct mail provides a tangible impression of your brand to both current and prospective customers — an impression that can make or break your future relationship with them. You need that impression to make a positive difference! You need to maximize your response rates for each direct mail campaign. But how do you ensure your…

Are you thinking of ways for your next direct mail campaign to catch your target customer’s eye and easily get passed along to their friends—all while saving your staff time and money? Sound too good to be true? Explore these innovative self-mailer ideas to see why choosing a self-mailer is the ideal solution for your…

Some printers schedule their presses months in advance, and there’s no flexibility. Your press time is your press time. Period. If there’s a problem with your piece, it’s up to you to fix it. Customer service seems to be an afterthought. Fortunately, that’s not the case at McAdams Graphics. When we say we put the…

Inline printing makes truly striking, personalized printed pieces possible, in a time frame that has a quicker turn around than multi-step printing processes. Your piece can be printed, imaged, cut, folded, glued, die cut and perforated – all in a single economical print run. To help you better understand what’s possible with inline printing, here…

Inline printing sounds like a dream come true: Fast, personal, and beautiful printed pieces with custom cuts, folding, perforation—even variable images. Your next printed piece is going to generate a big impact because your prospects can’t ignore a message that’s created just for them. But let’s face it: with most printing projects, this level of…

Fast, personal, and beautiful. Three things you want no matter what you’re printing – a self-mailer, pamphlet, booklet or direct mail campaign. You can have it all with single-pass inline printing and finishing. Single-Pass Inline Printing and Finishing Fast. When the goal is to get your printed piece in the mail quickly, you need speed.…

The long and short of it is direct mail still gets read. The trick of successful direct mail is to create great pieces that get noticed before they’re discarded. Today’s stand-out direct mail piece begins with a creative format. You need an eye-catching, unique format to help your mailing jump out of the mailbox and…

People today are so time-starved that if you want to effectively connect with them, your communications need to be short, sweet and PERSONAL. They will only respond to messages that are relevant and that resonate with them. Making it PERSONAL Imagine if you went to a cocktail party and had the same conversation with every…