Direct Mail & Printing Blog

 McAdams Graphics News

Boost Your Direct Mail Response

3 C’s to boost your direct mail response

By McAdams Graphics | Feb 8, 2018

The long and short of it is direct mail still gets read. The trick of successful direct mail is to create great pieces that get noticed before they’re discarded. Today’s stand-out direct mail piece begins with a creative format. You need an eye-catching, unique format to help your mailing jump out of the mailbox and…

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Short, Sweet and Personal

Make it short, sweet and above all PERSONAL.

By McAdams Graphics | Nov 20, 2017

People today are so time-starved that if you want to effectively connect with them, your communications need to be short, sweet and PERSONAL. They will only respond to messages that are relevant and that resonate with them. Making it PERSONAL Imagine if you went to a cocktail party and had the same conversation with every…

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